[Book Review]: The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail

The Long Tail by Chris Anderson

Published by Hyperion
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Chris Anderson, a former editor at my favourite magazine, The Economist, and now editor at Wired, presents an in depth analysis of how digital technologies have transformed the means of distribution and hence many business models. Coming from the perspective of an economist and filled with loads of great examples, including some non-web examples like low cost airlines, this book should be read by anyone who hasn’t figured out that the digital age has expunged the scarcity upon which many traditional businesses relied on as a barrier to entry.