5 Jun 2004
Published by W. W. Norton & Company WorldCat • LibraryThing • Google Books • BookFinder
Duncan Watts is an academic researcher, and pioneer, in the new integrated science of social networks. While the book is a bit drier than the more journalistic and populist The Tipping Point by Malcolm Gladwell, it is well worth the read because it both drills deeper into this important area and avoids Gladwell’s factual errors. Understanding the timeliness of the breakthroughs in our understanding of this science coupled with a digitally connected technology platform to implement these ideas will show people who think MySpace and Facebook are just fads that they are, in fact, harbingers of more fundamental changes to.