“How You Gonna Keep ‘Em Down On The Farm” (excerpt) by Andrew Bird
Oh, how ya gonna keep ’em down? Oh no, oh no
Oh, how ya gonna keep ’em down?
How ya gonna keep ’em away from Broadway?
Jazzin’ around and painting the town?
How ya gonna keep ’em away from harm?
That’s the mystery
This week, my 18 month old Blackberry finally bit the dust. Out of this came a realization that led me to the challenge I issue at the end of this post.
Please don’t view my device failure to be a reflection on the reliability, or lack thereof, of Blackberry handsets. Rather, as a heavy user, I’ve found that the half life of my handsets is typically 18 to 24 months before things start to degrade – indeed, mobile devices do take a beating.
The obsolescence of one device is, however, a great opportunity to reflect on the age-old question: What do I acquire next? That is the subject of this posting, which focuses on the quantum changes in the mobile and smartphone market over the last couple of years.
I’ll start with a description of my smartphone usage patterns. Note that, in a later post, I plan to discuss how all this fits into a personal, multi-year odyssey toward greater mobile productivity across a range of converged devices and leveraging the cloud. Clearly, my smartphone use is just a part of that.
I’ve had Blackberry devices since the first RIM 957, and typically upgrade every year or so. I’ve watched the progression from simple push email, to pushing calendars and contacts, improved attachment support and viewing, even adding the “phone feature”. For years, the Blackberry has really focused on the core Enterprise functions of secure email, contacts and calendar and, quite frankly, delivered a seamless solution that just works, is secure and fast. It is for that reason that, up to the present day, my core, mission critical device has been a Blackberry. Over the last few years, I’ve added to that various other smartphone devices that have particular strengths, including the Nokia N95 (powered by Symbian OS), various Android devices and, my current other device, the ubiquitous Apple iPhone.
My current device usage pattern sees a Blackberry as my core device for traditional functions such as email, contacts and phone and my iPhone for for the newer, media-centric use cases of web browsing, social media, testing and using applications, and so on. Far from being rare, such carrying of two mobile devices seems to be the norm amongst many early adopters. Some even call it their “guilty secret.”
Over the recent past, I’ve seen my expectations of the mobile experience dramatically escalate. In reality, the term smartphone is a bit of a misnomer as the phone function is becoming just one application among many in a complex, highly functional, personal, mobile computing device. The state of the art in converged mobile devices (smartphones and, increasingly, tablets) has indeed crossed the Rubicon. I believe that this new mobile universe is as big a break with the past for the mobile industry as was the rise of the internet (particularly the web) to the older desktop computing industry. Indeed, in several markets, 2010 is the year when smartphones outsell laptops and desktops (combined).
- rich web browsing experience, typically powered by WebKit technology, which ironically was pioneered by ReqWireless (acquired by Google) right here in Waterloo. With the advent of HMTL5, many such as Google, view the browser as the new applications platform for consumer and business applications,
- robust applications ecosystem, with simple AppStore function to buy, install and update. iPhone and Android are pretty solid in this regard. Blackberry’s ill fated AppWorld is an entirely different matter. For me, it was hard to find, not being on my Home Screen, application availability seemed to be (counterintuitively) dependent on the Blackberry model I was using, and also the OS memory security didn’t seem up to the applications actually working reliability. (Translation, I found that loading applications onto my Blackberry made the device slower and less reliable, so ended up removing most applications). Whatever the reasons, the iPhone AppStore has 250,000 applications with 5 billion downloads. Android Market has over 80,000 applications and Blackberry AppWorld lags signfiicantly behind this.
- user friendly multi-media interface, including viewing of web, media, and images, drop & drop and stretch & pinch capabilities. So far, touch screen technologies used in both iPhone and Android seem to have won the race against competing keyboard-only or stylus-based alternatives. Personally, I believe there are still huge opportunities to innovate interfaces optimized for small screens and mobile usage, so I will remain open to the emergence of alternative and competing technologies. I’m convinced that one use case scenario doesn’t fit all.
- a secure, modern & scalable operating system on which to build all of the above and to drive the future path of mobile computing. Given my heritage in the UNIX world starting in the 1970’s, it is interesting to me that all modern smartphones seem to be built around a UNIX/LINUX variant (iOS is derived from BSD UNIX and Android from Linux) which provides a proven, scalable and efficient platform for secure computing from mobiles to desktops to servers. Blackberry OS, by contrast, appears to be a victim of its long heritage, starting life less as a real operating system, but more a TCP/IP stack bundled with a Java framwork that morphed over time (it sounds reminiscient of the DOS to Windows migration, doesn’t it?). To be fair, Microsoft’s Windows Phone OS also suffers from its slavish attempt to emulate Windows metaphors on smaller, lower power devices and the translation doesn’t work well.
I want to stress an important point. This is not solely a criticism of Blackberry being slow to move to the next mobile generation. In fact, some of the original smartphone pioneers are struggling to adapt to this new world order as well. My first smart phone was the Nokia 9000 Communicator, similar to the device pictured on the left, and first launched in 1996. Until recently, Nokia with their Symbian OS Platform was the leader in global smartphone market share. Likewise, Microsoft adapted their Windows CE Pocket PC OS, also first released in 1996, for mobile computing market earlier in this decade, and that effort is now called Windows Phone, shown on the right. Both vendors just seem to have lost the playbook for success, but continue to thrive as businesses because smartphones represent a relatively small fraction of their overall businesses. However, respectively, feature phones and desktop OS and applications, are hardly likely to continue to be the growth drivers they once were.
I need to stress another point mentioned earlier. There will be competing approaches to platform, user interface, and design. While it is possible that Android could commoditize the smartphone device market in the way that Wintel commoditized the mass PC desktop and laptop marketplace, I suspect that being ubiquitous, personal and mobile, these next generation smartphones are likely to evolve into disparate usage patterns and form factors. That said, there will be certainly be signficant OS and platform consolidation as the market matures.
At last I get to my challenge. As an avowed early adopter, I have aggressively worked at productivity in a “mobile nomadic” workstyle which leverages open interfaces, use of the cloud and many different techniques. Even I am surprised by the huge enabling effect of modern hardware, communications and applications infrastructure in the mobile realm. Essentially, very few tasks remain that I am forced back to my desktop or laptop to accomplish. However, the sad fact is that the current Blackberry devices (also Nokia/Symbian and Microsoft) fail to measure up in this new world. Hence the comment about Farms and Paris. The new mobile reality is Paris.
My challenge comes in two parts:
- What device should replace my current Blackberry?
- Since the above article doesn’t paint a very pro Blackberry picture, what is RIM doing about this huge problem?
I should point out that I have every reason to want and hope that my next device is a Blackberry. RIM is a great company and a key economic driver for Canada and I happen to live and work in the Waterloo area. Furthermore, I know from personal experience that RIM has some of the smartest and most innovative people in their various product design groups, not to mention having gazillions of dollars that could fund any development. Rather, I would direct my comments at the Boardroom and C-Suite level, as I am baffled why they have taken so long to address the above strategic challenges which have already re-written the smartphone landscape. Remember that iPhone first shipped in Janaury 2007 and the 3G version over 2 years ago, so it’s not new news. Android is a bit slower out of the gate, but has achieved real traction, particularly in the last few quarters. And, to be clear, I’m not alone in this – see “Android Sales Overtake iPhone in the US” – which goes on to show the the majority of Blackberry users plan to upgrade to something other than Blackberry. The lack of strategic response, or the huge delays to do so, remains an astonishing misstep.
Therefore, if anyone senior from RIM is reading this, please help me to come to a different conclusion. I very much would like to continue carrying Blackberry products now and into the foreseeable future.
For other readeers, please comment with your thoughts. What device would you carry, and more importantly, why?
[NOTE: this post was written a week before today’s launch of the Blackberry 9800 Torch with OS 6. There are definitely some promising things in this design, but it remains to be seen if, indeed, this device represents the quantum leap that the new marketplace reality requires]