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{Book Review} The Long Tail: Why the Future of Business is Selling Less of More

by Randall on June 10, 2008 · 0 comments

Posted in: Books

The Long Tail

The Long Tail by Chris Anderson

Published by Hyperion
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Chris Anderson, a former editor at my favourite magazine, The Economist, and now editor at Wired, presents an in depth analysis of how digital technologies have transformed the means of distribution and hence many business models. Coming from the perspective of an economist and filled with loads of great examples, including some non-web examples like low cost airlines, this book should be read by anyone who hasn’t figured out that the digital age has expunged the scarcity upon which many traditional businesses relied on as a barrier to entry.

About Randall

Randall Howard is a serial entrepreneur and long term technologist with a passion for social innovation.

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